The number one question we get asked is "how can I get more traffic to my site?"
Well, one VERY effective solution and answer to that question is pop-under advertising.
Since you already know that (and hence, why YOU are now utilizing pop-unders and reading
this page), let's move onto the second asked question - "how can I make more promotions
and ads more effective?".
First off, you need a way to track the results of your efforts in order to determine
a "baseline" that you can compare future results to once you start tweaking your
ads, salesletter, etc. Ideally you want to track
anything and everything - visitors to your site, downloads of your e-book or
software, subscribers to your e-zine, etc. and of course sales.
This is why we invented AdMinder
... this is why thousands of people effectively use AdMinder
every day and this is why we HIGHLY recommend YOU start utilizing AdMinder
right away. Only after you have a good tracking system in place should you even think
about trying to improve your site, your advertisements, etc. because without one you'll
just be guessing. Without one you'll just be wasting time and money.
Before Getting Started
What we are going to outline on this page are some effective ad "tips" more specific
to pop-under advertising. There is NO WAY anyone can teach you everything you need in just
a few web pages.
So, if you are looking for extensive and detailed information on writing "winning"
ads and salesletters, and using "magic words" to increase sales and profits from
ANY type of advertising, you may want to read our article titled How
To Promote ANYTHING, To Anyone.
Okay, Let's Get Started ...
One of the most important things to know is that you should NOT attempt to directly
"sell" anything on the page(s) you direct your Guaranteed Visitors to. Although
the Pop-Under windows are much larger than a banner, and give you more space to work with
than an e-zine ad, you will get the best results if you use Pop-Unders as a "lead"
generating tool like any other ad.
With any type of advertisement, but with Pop-Unders especially, you only have a few
seconds to grab the prospects attention. Rather than showing them a 10-page salesletter,
you'll be much better off presenting them with a short page designed specifically for grabbing
their attention.
Use an attention-getting headline, a quick opening statement, and quickly show how you
can help them in one way or another. A quick list of features, benefits, etc. would be good.
Whatever you have to say - whatever convincing you have to do - make it fast and get
right to the point.
Ideally, when a web surfer sees your Target URL you want them to say "Yes, that's
for me ... sounds interesting ... how do I get MORE information ... what do I do next?"
If the prospect is interested in what you're offering, they can click to your main page
for all of the information.
You Have Other Lead-In Options ...
One thing to keep in mind is that your Pop-Under Target URLs don't have to "lead
in" to another webpage or salesletter though.
Many savvy marketers are having great success using Pop-Unders to collect names and email
addresses, by giving away something for free - a free sample, trial offer, ezine subscription,
or simply more info. Once you have converted the prospect into a qualified lead you
can follow-up.
It's up to you how you want to do it ... but your
Pop-Under pages should NOT be the final step in the sales or lead generation process.
It should be the first of a 2-step process. Just be sure that it is very clear to
the user what you want them to do next - click a link, call your 800 number, fill out a
form, etc.
If you want your pop-under page to be a sales letter ... then fine, but it HAS to be done
correctly otherwise you'll just drive people away. One thing it should also NOT do is have
it sent to your "home" page simply because MOST people's home pages are very general.
It's best to be specific ... tell them exactly how they will benefit and
what you are going to be giving them. If you send them to a very generalized page
like your home page, it will only confuse the visitor with too many options and a confused
person is a person who will NOT take action and no action = no sales!
As with any webpage, it's also important that your Pop-Under pages load FAST. This
is especially true with Pop-Unders because you only have a few seconds to grab the person's
attention. Be sure to optimize any images and you may want to stay away from (or limit)
flash or other technologies that require additional loading or plug-ins, etc. in order to
ensure that your pages load as quickly as possible.
Here's A Good Example
For our the Cash Flow Reporter we designed a pop-under
page that did fairly well. Please take a look at it and study everything about it.
Here are a few key points to remember: